Forge & Pine Joinery
A workshop brochure site turned into a premium quote-led portfolio. The business, source domain and notes are illustrative; the after screen uses a Xelora-generated demo build.
Before and after.
The left side is the kind of source site Xelora commonly has to clean up. The right side is the rebuilt direction: clearer first screen, stronger task flow and mobile-readable sections.
Forge & Pine Joinery
Custom Kitchens, Wardrobes and Timber Work
Welcome to our custom joinery site
We are a locally owned joinery business offering custom cabinets, kitchens, wardrobes, shelving and timber features. Please browse our gallery and contact us for more information.
What changed.
Sharper positioning
The rebuild sells custom joinery as considered craft, not a loose list of carpentry tasks.
Project proof
Portfolio work becomes the core navigation path, with the enquiry button still visible.
Buyer education
A process page explains drawing, material selection, workshop build and installation.
Mobile quote path
Phone visitors can reach enquiry details without hunting through gallery pages.
Page map
Sticky enquiry action, portfolio cards first, short process summary above the fold.
Launch deliverables
- Seven-page public site structure
- Portfolio-led homepage direction
- Enquiry copy and service summaries
- Mobile-first navigation and CTA pass
Best fit: Pro at $14.95/mo
Pro is enough for a workshop site with a tight set of priority pages: home, services, portfolio, process, workshop, about and enquiry.